Rietz becomes head of B-M European practices

Burson-Marsteller has appointed Ken Rietz, currently the agency’s global practice chair for public affairs, to head its European operations.

Burson-Marsteller has appointed Ken Rietz, currently the agency’s

global practice chair for public affairs, to head its European

operations.



Rietz will be based in London. B-M’s vice-chairman of client services,

Jeff Hunt, has been named as Rietz’s deputy, which is a new post.



Rietz succeeds interim European chief executive and global healthcare

practice chair John Smith, who filled the vacancy left by Ferdinand De

Bakker. De Bakker left London to become president and chief executive of

B-M Asia-Pacific last November. Smith will return to his healthcare

responsibilities.



Rietz reports to B-M worldwide chief executive Tom Bell and oversee

B-M’s 730-strong European team. The agency’s 14 European managing

directors will initially report to Hunt, although this is currently

under review and may pass to Rietz shortly.



Bell said: ’John Smith has helped us complete our European transition to

the client/practice structure throughout 1998. Ken brings with him not

only a strong track record in practice leadership, but also profound

success in leading some of our most important global clients.’



Over the last two years B-M has split itself into pan-European practices

for disciplines and hired consultants to lead accounts on a regional

level.



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