Virgin Atlantic appoints Travelodge's Greg Dawson as corporate comms director

Virgin Atlantic has poached Travelodge's Greg Dawson to be its new director of corporate communications.

Richard Branson's airline: Virgin Atlantic
Richard Branson's airline: Virgin Atlantic

Dawson is currently director of communications for Travelodge hotels. He will join the airline on the 7 June.
 
He replaces former comms director Paul Charles, who became COO of Lewis PR earlier this year.
 
Virgin Atlantic's CEO Steve Ridgway said: ‘Virgin Atlantic has a strong reputation for its approach to PR and I am confident that Greg will be able to build on these strengths further and secure many positive column inches for the airline when he joins us in June.'
 
Dawson commented: ‘Virgin Atlantic is the challenger brand of our generation and I'm very excited about being part of it. Like Travelodge, I am looking forward to leading a strong team of communicators and growing its influence within its key stakeholder groups.'
 
Dawson joined Travelodge in 2005 to boost the budget hotel chain's consumer and corporate profile as former owners Permira prepared the business for sale. During his time at the hotel company, Dawson increased its brand awareness from 70 to 99 per cent.
 
Prior to his role at Travelodge, Dawson was head of PR at Churchill Insurance and also held various roles at J Sainsbury.  

Virgin Atlantic's head of PR Anna Knowles will continue to manage the airline's press office.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.