International adviser role for Lowe Bell at Daimler

German transportation and aerospace company Daimler-Benz has hired Lowe Bell Communications to help devise an international corporate communications strategy.

German transportation and aerospace company Daimler-Benz has hired

Lowe Bell Communications to help devise an international corporate

communications strategy.



Lowe Bell have advised Daimler-Benz on a project basis in the past, but

this month the company confirmed it would be retaining Lowe Bell. The

account is worth pounds 500,000.



Lowe Bell is the first to hold the account, as the company has

previously used agencies for corporate PR on a project basis only. There

was no competitive pitch for the work.



’We’ll be giving strategic advice,’ said Lowe Bell chairman Sir Tim

BellBell.



Operational work will be done in house by Daimler-Benz. The company

announced a management restructure in January this year, aimed at

increasing its capacity to act quickly in global markets.



Management tiers between the board and operating business units were

stripped out. As part of its restructure, the company merged with

Mercedes-Benz.



The company has sold off some of its businesses and will now concentrate

on transportation, traffic systems and services. It has reduced its

business units from 35 to 23.



Daimler-Benz Aerospace is currently battling to keep Germany involved in

the Eurofighter project. It is the German partner in a conglomerate of

companies from across Europe which have undertaken to produce a military

aeroplane, the Eurofighter, due to enter service in 2001.



Germany has been debating whether to continue investing in the project,

and the final decision has yet to be taken. Eurofighter has created

18,000 jobs in Germany.



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