National Family Week hires Parys Communications to promote family life

National Family Week has asked Parys Communications to help promote the benefits of a positive and active family life in the run up to its annual awareness events.

National Family Week: promoting a positive family life
National Family Week: promoting a positive family life

The annual event is backed by more than 180 organisations including the NSPCC, the National Federation of Women’s Institutes and the National Confederation of Parent Teacher Associations. It is also endorsed by Prime Minister Gordon Brown, Conservative Party leader David Cameron and celebrities including Antony Worrall Thompson, Coleen Nolan and the Duchess of York.

Parys will run a four-month PR campaign to raise the profile of the event, which takes place from 31 May to 6 June. It will target national consumer media, regional press and broadcast.

The agency will also support the National Family Week’s commercial partners as well as the thousands of regional event organisers.

More than 5,000 events are set to take place throughout the first week of the summer half term, including a sports day, picnic, film day and story time. The picnic will take place in more than 1,000 locations across the UK.

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