Key joins Burson-Marsteller after more than a decade with Edelman, including a previous role as GM of Korea. She reunites with Burson-Marsteller Asia-Pacific CEO Bob Pickard, who was previously North Asia president at Edelman.
She succeeds former B-M Korean Philip Raskin who, said Pickard, ‘has decided to explore new career opportunities outside of Korea'.
Pickard said that Key's healthcare experience would also prove valuable as B-M takes ‘direct aim at the healthcare and pharma space.'
It is believed that Key took the B-M role after being offered leadership of Edelman's Korea office. ‘We wish her good luck,' said Edelman Asia-Pacific president Alan VanderMolen.
Okuwaki joins Edelman from Hill & Knowlton Japan, where she spent 14 years, most recently as president. VanderMolen also pointed out that the agency would soon be appointing a new president of Edelman Japan.