DIARY: Vanessa-Mae signs off potential Rover trouble

A few nails were bitten to the quick at Ketchum Life last week, the agency entrusted with the consumer launch of the new Rover 75.

A few nails were bitten to the quick at Ketchum Life last week, the

agency entrusted with the consumer launch of the new Rover 75.



Determined to make a splash, the agency commissioned ex-Eurythmics

member Dave Stewart to compose a piece of music incorporating Rover car

horns.



The piece was played by the Royal Philharmonic Concert Orchestra, 75 new

Rovers and violinist Vanessa-Mae in a car park next to Tower Bridge.



Aside from car horns going off at the wrong moment, account leaders

Andrew Bloch and Nadia Gabbie were terrified it would rain or the bridge

would have to be opened in the middle of one of the performances.



As it turned out, Ketchum Life’s only serious challenge was trying to

persuade Vanessa-Mae, who performed standing on the roof of a white

Rover 75, not to wear her high heels - it’s difficult to sell a new car

with scratched paintwork. Stars will be stars though, and the violinist

refused to take off her shoes.



But potential disaster was averted when some bright spark at Rover asked

the precocious musician to autograph the bonnet, which she had scratched

while mounting the car. It has now been detached and will be auctioned.



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