DIARY: Square Mile PROs dress down for anti-capitalist City demonstration

PR people based in the City seemed to have been mostly unaffected by last Friday’s anti-capitalism demonstration, when protestors stormed offices in the Square Mile, wreaking havoc not seen since the anti-poll tax riot of 1990.

PR people based in the City seemed to have been mostly unaffected

by last Friday’s anti-capitalism demonstration, when protestors stormed

offices in the Square Mile, wreaking havoc not seen since the anti-poll

tax riot of 1990.



Members of Ludgate Public Affairs, based in Charterhouse Street, were

particularly worried. Their work for Midland Expressway, which is

building the UK’s first toll motorway, has put them at risk from

anti-roads groups like Reclaim the Streets, one of the pressure groups

behind last Friday’s protest.



Ludgate staff were warned to avoid external meetings and to dress down

so as to look as inconspicuously capitalist as possible.



But Ludgate public affairs deputy managing director Richard Elsen tells

me his day went spectacularly normally. He actually sounded rather

disappointed: ’No protestors have turned up. I was quite looking forward

to it,’ he says.



The day did not pass so uneventfully for London International Financial

Futures Exchange (LIFFE) press officer James Dunseath. ’It was pretty

manic. The protestors kicked down the front doors and ran up the

escalators, but our security men forced them down and then the riot

police arrived. We had non-stop media inquiries,’ he tells me

breathlessly.



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