TREVISO: 21 Investimenti, the venture capital company set up by a
member of the Benetton family and majority-owned by Benetton holding
company Edizione, has appointed its first communications chief. Auro
Palomba joined the company this month from il Messaggero, Italy’s fourth
largest national daily, where he was financial editor. PR for 21
Investimenti was previously handled by the Benetton press office.
Explaining the reason for his appointment, Palomba said: ’Our strategy
is to become more and more independent from the Benetton group.’