Campaigns: Public sector - Petition saves human trafficking unit

Campaign: Stop the closure of the Met Police's human trafficking unit
Client: London MEP Mary Honeyball
PR team: Journalista
Timescale: October-December 2009
Budget: £3,000

A leaked story announced on the Today programme revealed the Met police planned to shut its human trafficking unit.

Objectives

- To stop the closure of the unit

- To increase public awareness of the unit

- To raise awareness of the plight of women trafficked into the UK

- To strengthen political awareness of Mary Honeyball MEP as a politician and women's rights campaigner.

Strategy and plan

The PR team set up an online petition to keep the unit open. Comment pieces from Honeyball were placed in European, national, regional and local press to raise awareness. Campaign groups such as Anti-Slavery International lent their support. Honeyball's Facebook site, Twitter page and blog were all used to draw attention to the petition.

Measurement and evaluation

More than 100 pieces of coverage were secured across titles such as The Guardian, the London Evening Standard, New Europe and labourlist.org. Honeyball also appeared on The Politics Show, Women's Hour and LBC Radio talking about the campaign.

Results

The petition collected 2,000 signatures.

The Met Police decided to keep the unit open as a dedicated area in specialist crime.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.

Former White House press secretary Dee Dee Myers to join Warner Bros

Former White House press secretary Dee Dee Myers to join Warner Bros

Warner Bros has appointed former White House press secretary Dee Dee Myers as EVP for worldwide corporate communications and public affairs, effective September 2.