BORDER LINES: Newell chosen to reposition Oracle

HONG KONG: US software firm Oracle has selected hi-tech specialist agency Newell PR to help it reposition its brand in Hong Kong. Newell has been briefed to focus on Oracle’s e-commerce and internet software, including gaining press coverage in the business media. Agency managing director Stuart Newell said: ’Oracle traditionally has been associated with the database industry. With the rise of the internet, it wants to associate itself with e-commerce.’ Oracle’s global corporate PR agency is San Francisco-based Applied Communications, which does not work for the company in Hong Kong.

HONG KONG: US software firm Oracle has selected hi-tech specialist

agency Newell PR to help it reposition its brand in Hong Kong. Newell

has been briefed to focus on Oracle’s e-commerce and internet software,

including gaining press coverage in the business media. Agency managing

director Stuart Newell said: ’Oracle traditionally has been associated

with the database industry. With the rise of the internet, it wants to

associate itself with e-commerce.’ Oracle’s global corporate PR agency

is San Francisco-based Applied Communications, which does not work for

the company in Hong Kong.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.