INTERNATIONAL: F-H lines up celebrity agency BWR for acquisition

LOS ANGELES: Fleishman-Hillard is in talks to buy celebrity PR agency BWR. With the corporate and entertainment arenas converging, the deal would give F-H access to celebrities for integrated campaigns.

LOS ANGELES: Fleishman-Hillard is in talks to buy celebrity PR

agency BWR. With the corporate and entertainment arenas converging, the

deal would give F-H access to celebrities for integrated campaigns.



The move follows a statement by F-H chairman John Graham earlier this

year that he intends to grow the agency internally and through the

purchase of other agencies.



One of F-H’s biggest buys this year has been Watt, Roop and Co, the

third largest PR firm in Cleveland, with fees of pounds 27.2

million.



BWR works with the likes of actors Leonardo DiCaprio, Brad Pitt, Michael

J Fox and comedian-actor Chris Rock. Other clients include Disney and

Absolut Vodka.



The deal follows a pattern set by McCann-Erickson, who recently acquired

celebrity agency PMK.



F-H recently appointed Doug Dowie as general manager of its Los Angeles

office, which recorded a 30 per cent gain in revenues last year to over

dollars 11 million. The office has 80 employees.



Major clients for the office include Sony PlayStation, Nestle and United

Airlines.



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