Technology: The Week in Technology

Affiliates4U to relaunch website

Affiliates4u.com, an online news portal for the digital marketing space, will relaunch this month. The site, which has been operational for more than ten years, provides an online meeting point for the industry to learn, debate and network together. Social media, SEO and blogging are all topics featured on the website.

Hotwire and sister public affairs firm CPR have launched a 'white paper' called Digital Britain, smart technology, stifled access. The paper warns that UK business and IT leaders have been left confused, uninspired and uncertain by the main political parties' agendas for Digital Britain, based on research conducted by the agencies.

Rocket Communications has recruited Jon White, former PR manager at online user experience consultancy Webcredible, to head its new digital division. He has been appointed as senior account manager and formerly worked for Hotwire and Octopus Communications.

PC Tools, the internet security software provider, has appointed Chocolate Communications on a retained basis. The agency won the account following an eight-way competitive pitch and will manage the brand's comms in the UK.

The campaign will integrate social media techniques with a more traditional PR approach.

Central Office of Information has called in Nixon McInnes to devise and implement a social media campaign for the Department for Children, Schools and Families.The partnership to be delivered by NixonMcInnes will focus on strategy, web design, online PR and community management.

It forms part of an integrated strategy that includes traditional PR, managed by communications agency Kindred.

For breaking technology news, check prweek.com/uk/technology

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