PUBLIC SECTOR: Physiotherapy union boosts PR team

Chartered Society for Physiotherapy communications director Sarah Sleet is considering appointing a public affairs agency and has created a senior PR role for the union. Sleet had retained Hill and Knowlton from December 1998 until last week to lobby on behalf of the union - the fourth largest medical union in the UK - while the Health Bill, designed to reform the operation of NHS, went through Parliament. The brief for the PRO will be to act as a spokesperson on occupational health issues. The move comes as part of an overall communications strategy rethink which has seen the previously separate marketing, publications and events department joining the PR function to form a 20-strong team.

Chartered Society for Physiotherapy communications director Sarah

Sleet is considering appointing a public affairs agency and has created

a senior PR role for the union. Sleet had retained Hill and Knowlton

from December 1998 until last week to lobby on behalf of the union - the

fourth largest medical union in the UK - while the Health Bill, designed

to reform the operation of NHS, went through Parliament. The brief for

the PRO will be to act as a spokesperson on occupational health issues.

The move comes as part of an overall communications strategy rethink

which has seen the previously separate marketing, publications and

events department joining the PR function to form a 20-strong team.



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