Chartered Society for Physiotherapy communications director Sarah
Sleet is considering appointing a public affairs agency and has created
a senior PR role for the union. Sleet had retained Hill and Knowlton
from December 1998 until last week to lobby on behalf of the union - the
fourth largest medical union in the UK - while the Health Bill, designed
to reform the operation of NHS, went through Parliament. The brief for
the PRO will be to act as a spokesperson on occupational health issues.
The move comes as part of an overall communications strategy rethink
which has seen the previously separate marketing, publications and
events department joining the PR function to form a 20-strong team.