STOP PRESS: GBH hired to reposition St James Court Hotel

St James Court Hotel in London, which has had a pounds 16 million revamp and is poised to change its name to Crown Plaza, has hired GBH Communications to draw in more cosmopolitan consumers. The consumer account was won after a three-way pitch and carries a six-figure fee.

St James Court Hotel in London, which has had a pounds 16 million

revamp and is poised to change its name to Crown Plaza, has hired GBH

Communications to draw in more cosmopolitan consumers. The consumer

account was won after a three-way pitch and carries a six-figure fee.



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