DTI adds weight to Best Practice industry initiative

The Department of Trade and Industry has given its backing to the Best Practice campaign launched last week by PR Week as part of the Confederation of British Industry’s Fit for the Future initiative (PR Week, 18 June).

The Department of Trade and Industry has given its backing to the

Best Practice campaign launched last week by PR Week as part of the

Confederation of British Industry’s Fit for the Future initiative (PR

Week, 18 June).



John Battle MP, Minister for Energy and Industry, applauded PR Week’s

plan to campaign for the publication of best practice guidelines.



He said: ’I am delighted that the PR industry is embarking on this best

practice initiative and that it is working closely with the CBI’s Fit

for the Future Campaign. I urge all of you within the PR sector to

participate in the initiative.’



The interests of the DTI will be represented on the Best Practice

steering panel by John Orme, a Countrywide Porter Novelli director who

has been seconded to the DTI’s Innovation Unit.



For further information or comments about the campaign see

www.prweekuk.com or best.practice@haynet.com.



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