Borkowski lands Smirnoff Red consumer PR

UDV, the UK’s largest wines and spirits business, has handed its Smirnoff Red consumer account to Mark Borkowski Press and PR and is considering whether to hold a formal review of all its agencies. UDV is estimated to spend over pounds 600,000 a year on PR agencies.

UDV, the UK’s largest wines and spirits business, has handed its

Smirnoff Red consumer account to Mark Borkowski Press and PR and is

considering whether to hold a formal review of all its agencies. UDV is

estimated to spend over pounds 600,000 a year on PR agencies.



Incumbent Berners Place continues to look after UDV’s still wine Piat

d’Or, liqueur Di Saronno, Drambuie and Archer’s. The firm’s other UK

agencies are Jackie Cooper PR on quality gin brand Tanqueray, QBO on J&B

whisky, Mulcaster PR and Marketing on Pimm’s, The Communication Group on

Bell’s and UDV’s malt whiskies and Lexis on Gordon’s Gin mainstream

clientele.



Mark Borkowski already works on a brief to recruit new gin drinkers for

Gordon’s.



UDV is a subsidiary of Diageo, created last year through the merger of

Guinness and GrandMet. Since the merger, the company has reviewed its

agencies individually. Now, following reviews of its UK media buying and

global advertising arrangements, UDV is looking at whether to conduct an

overarching review of its UK PR agencies. Sources suggest that if a

review does go ahead it could be as early as the end of the year.



Acting UK PR director Alicia Tetlow would not confirm the timing but

said it could take until July 2000. UDV is currently without a UK PR

manager and marketing director, and any blanket review is likely to be

delayed until the posts are filled.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury retires to consider indecent assault charges

Max Clifford trial jury retires to consider indecent assault charges

The jury in the trial of celebrity publicist Max Clifford has retired to consider verdicts on 11 charges of indecent assault after five weeks of proceedings.

Avoid being caught out on camera

Avoid being caught out on camera

Being caught on camera is a fact of life, so it is vital to ensure that organisations behave in the right way.

Online travel agent Ebookers appoints Shine

Online travel agent Ebookers appoints Shine

Online travel agent Ebookers has appointed Shine Communications as its retained agency following a competitive pitch at the end of last year.