Russian airline Transaero has hired Middlesex-based agency
Guidelines PR to handle its UK public relations. Formed in Moscow five
years ago, the airline carried more than 1.5 million passengers last
year and flies five weekly services between London Gatwick and Moscow
via Riga. ’Our job is to help Transaero become accepted as a carrier
equal to other European airlines that have been around for much longer,’
said Guidelines managing director Alan Gallop.