Kinross and Render wins PSINet Euro contract

PSINet, the Internet service provider, has hired Kinross and Render to manage its PR in the UK, Germany, Belgium, France and Italy.

PSINet, the Internet service provider, has hired Kinross and Render

to manage its PR in the UK, Germany, Belgium, France and Italy.



Appointed following a competitive pitch against Insight Marketing

Communications, the agency has been charged with running a programme of

media relations, industry analysts’ briefings and specialist seminars in

the UK. It will also develop a core programme which will be implemented

locally through Kinross and Render’s ECCO network partners.



Chief executive Sara Render said the campaign would stress PSINet’s

technological edge over its competitors and highlight the business

benefits of its services for company directors.



Based in Virginia, PSINet provides services ranging from dial-up access

to high speed dedicated leased line attachments.



- Kinross and Render has set up a specialist consultancy to help

companies design and maintain web sites. Called Flying Colours, the

agency will be launched next month and will be headed by chief executive

Sara Render until a managing director is appointed to head its

four-strong team.



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