Walt Disney Attractions has restructured its European public
relations operation following the departure of head of PR Duncan Wardle
to the US last month (PR Week, 31 January).
PR responsibility for the two US theme parks has now been split between
London, Paris and Frankfurt.
Joyce Taylor, a senior publicist at Walt Disney Attractions in London
has been promoted to the new post of head of PR for Northern Europe. She
is currently recruiting for a senior publicist to join a four-strong
team handling promotional work for the UK, Ireland and Scandinavia.
PR for France and Germany, which previously came under Wardle, now
reports to the local country marketing managers. Disneyland Paris has
always been handled separately from the other parks.
The UK is by far the largest European market for Walt Disney
More than a million British tourists visit Walt Disney World in Florida
every year. New attractions include a massive new park, Animal Magic,
and two cruise ships: Disney Magic and Disney Wonder.
Taylor said that Disneyland in California was also seeing an increase in
the number of visitors taking fly-drive holidays there.
She is currently drawing up plans for next year and confirmed this could
involve hiring an external public relations agency. Lexis PR, which was
hired to handle the marketing trade press, ended its contract with the
company in February.