Disney reanimates its PR through Euro restructure

Walt Disney Attractions has restructured its European public relations operation following the departure of head of PR Duncan Wardle to the US last month (PR Week, 31 January).

Walt Disney Attractions has restructured its European public

relations operation following the departure of head of PR Duncan Wardle

to the US last month (PR Week, 31 January).



PR responsibility for the two US theme parks has now been split between

London, Paris and Frankfurt.



Joyce Taylor, a senior publicist at Walt Disney Attractions in London

has been promoted to the new post of head of PR for Northern Europe. She

is currently recruiting for a senior publicist to join a four-strong

team handling promotional work for the UK, Ireland and Scandinavia.



PR for France and Germany, which previously came under Wardle, now

reports to the local country marketing managers. Disneyland Paris has

always been handled separately from the other parks.



The UK is by far the largest European market for Walt Disney

Attractions.



More than a million British tourists visit Walt Disney World in Florida

every year. New attractions include a massive new park, Animal Magic,

and two cruise ships: Disney Magic and Disney Wonder.



Taylor said that Disneyland in California was also seeing an increase in

the number of visitors taking fly-drive holidays there.



She is currently drawing up plans for next year and confirmed this could

involve hiring an external public relations agency. Lexis PR, which was

hired to handle the marketing trade press, ended its contract with the

company in February.



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