NFL campaign to get audience quota back

American Football is to get a boost in the UK with a new public relations campaign through sports marketing agency Collard Grosvenor.

American Football is to get a boost in the UK with a new public

relations campaign through sports marketing agency Collard

Grosvenor.



The agency has been hired by the sport’s international marketing body,

London-based NFL International, to work on two projects in a bid to

generate more interest among UK sports fans.



John Collard, managing director of Collard Grosvenor, described it as a

major initiative by the NFL to ’recover lost ground’.



He said: ’Although there has been improvement in media attention

particularly on TV, there has not been as much of a groundswell of

public support for the game as they would have liked.’



Collard compared the game’s popularity in Germany, where there are some

600 amateur teams, with the 80 teams currently playing American Football

in the UK.



Collard Grosvenor has been briefed to work on two specific projects

including the American Bowl in Dublin, between the Pittsburgh Steelers

and the Chicago Bears in July. The agency will also be working on a tour

in the summer of the NFL Experience, a ’travelling interactive theme

park’ which enables people to experience the game.



NFL International was set up by the US National Football League’s 30

teams, last October to promote the game worldwide. It also uses Sport

Intermedia for business-to-business PR.



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