Fresh PR blood at Meat Commission

Christine Murphy, newly appointed head of corporate relations at the Meat and Livestock Commission, said she aims to ’put a new perspective into the way the public views food health issues’.

Christine Murphy, newly appointed head of corporate relations at

the Meat and Livestock Commission, said she aims to ’put a new

perspective into the way the public views food health issues’.



Murphy joins the MLC in mid-May from the Public Health Laboratory

Service, where she is head of press and external relations. She has been

at the PHLS since 1989, and before that worked for the Department of

Health press office where she specialised in infectious diseases.



Murphy will oversee the MLC’s ten-strong central press and design team

in Milton Keynes and co-ordinate six regional press officers.



She will be replacing press and industry relations manager Colin Smith,

who has worked for the Meat and Livestock Commission since its inception

30 years ago. He is moving to Ipswich as industry relations manager for

the MLC’s eastern and central England region.



Commenting on the on-going controversy over food safety, Murphy said:

’With BSE and E.coli Joe Bloggs may think Britain is unique and failing

with food safety, but Britain has some of the best food surveillance

standards in the world, so sometimes a problem is over emphasised.



’Take E.coli, there have been recent outbreaks in Japan where 10,000

people were involved and there have been other cases in the US, but the

media has covered the recent Lanarkshire outbreak as if it’s

unique.’



She added: ’I have the knowledge of these organisms and can put these

relatively small outbreaks into proper perspective. The public, also

thinks that food risks are an increasing problem - this is not borne out

by the statistics.’



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.