Hi-tech outfit Noiseworks has scooped a pounds 130,000 account from
computer networking firm Bay Networks to reposition the company as a
user-friendly business partner.
From 1 May, Noiseworks will take charge of an ambitious public relations
programme incorporating media relations, management of special seminars
and high level contacts with key business directors.
Noiseworks associate director Judith Bell, who is leading the account,
said that the aim of the programme was to highlight Bay Networks’
corporate culture as well as its technological capability.
’They have proved themselves through their technology so now it’s a
question of building and managing the reputation of the company,’ she
Noiseworks’ appointment follows a six-way pitch last month. Three were
eventually shortlisted, including Abacus Public Relations and Hunt
Johnson King, which previously worked for Bay Networks, was not asked to
repitch and finishes its contract at the end of this month.
’What we needed was a company that had more experience with companies at
our stage of maturity and growth,’ said Bay Networks marketing manager
Fiona Maktari. ’We have a larger agenda and that needs a different set
Founded in 1994, Bay Networks provides products servicing communications
vendors ranging from telecommunications firms, Internet service
providers and cable operators.