Macklin quits C&W for B-M role

Neill Macklin, former non-executive chairman of Cohn and Wolfe, has joined its sister agency Burson-Marsteller as the new marketing practice vice-chairman for Europe.

Neill Macklin, former non-executive chairman of Cohn and Wolfe, has

joined its sister agency Burson-Marsteller as the new marketing practice

vice-chairman for Europe.



Macklin’s key responsibilities will be to drive new business activity

for the marketing practice in Europe and the UK. He will also talk to

clients at senior level to look at long term strategy planning.



Following the departure of Liz Freeborn (PR Week, 18 April), Macklin

will also temporarily oversee the UK marketing practice. He expects to

be very much involved in the search for a replacement.



’It’s important that stability and security is returned as quickly as

possible,’ Macklin said, describing the marketing team as ’damn

good’.



Macklin plans on working with clients and says he hopes that the

marketing practice will become a greater part of clients’ planning teams

as well as their implementation arms.



’The advantage of Burson-Marsteller (being structured) on a global basis

is that there are many senior relationships which have been in place for

a long time,’ he said.



Macklin will report to B-M’s European chair of marketing practice,

Gigliola Ibba.



Macklin left his job at Cohn and Wolfe in January. ’It was a general

management and guidance role, behind the scenes,’ he said. ’I provided a

bit of grey hair!’ Macklin said that he would not be replaced at Cohn

and Wolfe as Martin Thomas and James Thellusson had now ’proved

themselves’.



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