Boots polishes up its in-house PR resource

Boots the Chemist is to boost its in-house PR team by setting up a separate consumer PR unit and creating the new roles of director of communications and director of customer service.

Boots the Chemist is to boost its in-house PR team by setting up a

separate consumer PR unit and creating the new roles of director of

communications and director of customer service.



The news follows the company’s decision last year to bring its PR and

marketing support in-house for its leading brands - activities which

were previously handled by external consumer PR consultancies.



The new post of director of communications is to be filled by Ian

Wright, currently head of public relations for Boots Healthcare

International.



Reporting to personnel director David Kissman, Wright will work closely

with The Boots Company’s corporate affairs department.



He will be responsible for managing corporate reputation and external

communications as well as developing and managing internal

communications, particularly during the period of structural change.



Jayne Mayled has been appointed head of consumer PR, leading a 25-strong

PR unit from 1 May. She will manage all consumer public relations,

including PR support for leading Boots brands such as No7 and 17

cosmetics.



And Sheilagh Patterson, who previously held the position of director of

customer services and public relations, takes on the new role of

director of customer service.



The decision to split customer service from consumer PR, according to a

Boots The Chemist spokesman, is ’designed to focus greater attention on

all aspects of the customer offer’.



Both Patterson and Mayled will report to marketing director Richard

Holmes.



Wright’s promotion opens up a gap at Boots Healthcare International,

which will now have to recruit a replacement head of public

relations.



That role, which focuses on building BHI’s corporate reputation

internationally, is also involved in building international business,

including the launch of products, such as Strepsils and Nurofen,

overseas.



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