Market Access and Grandfield on CRCA wavelength

The Commercial Radio Companies’ Association is aiming to fine tune the image of commercial radio with the appointment of two communications consultancies.

The Commercial Radio Companies’ Association is aiming to fine tune

the image of commercial radio with the appointment of two communications

consultancies.



CRCA, the trade body for commercial radio, has appointed political

consultancy Market Access to provide support on public affairs, while

Grandfield has been appointed to handle PR.



This is the first time that the body has called in outside PR

support.



It has traditionally managed its public affairs in-house through

research and communications manager Rachell Fox, supported by its

members’ own initiatives.



’We want to raise commercial radio’s profile and improve understanding

of its concerns among opinion formers inside and outside Parliament,’

said CRCA chief executive Paul Brown.



’We want to ensure that commercial radio brands enjoy the best possible

opportunities to survive.’



The agencies were appointed after a competitive pitch two weeks ago.



The pitch list also included MacLaurin Communications, Hammond

Communications and Laura Sandys Associates.



Brown said: ’It was a difficult choice - all the companies we spoke to

were of the highest calibre. But in the end we felt that a combination

of Market Access’ track record in government affairs together with

Grandfield’s expertise in the media sector would best serve the

industry’s current needs.’



Grandfield’s media clients include Telewest and Welsh TV channel S4C,

while Market Access’ media clients include the British Media Industry

Group and CCA.



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