Marty Franken, chief operating officer of Rowland Worldwide, this
week signalled his intention to grow the company by acquisition.
Franken was speaking after Monday’s announcement that parent company
Cordiant is to split into three businesses.
He said the move was a great opportunity for Rowland, which had been
held back by Cordiant’s ’financial constraints’. With new financing in
place, he said there would be ’some very significant growth moves, in
some very key markets’.
He declined to comment on whether he was in talks with London agencies,
but said: ’Rowland will not be a second league player in this
As part of the demerger proposals, Rowland will move away from the
separately-listed Saatchi and Saatchi - with which it has been closely
linked not least through shared business with Procter and Gamble.
Instead Rowland will be part of the listed Bates group, a ’diversified
marketing communications company’ which includes ad agency Bates
Worldwide, exhibition marketing company HP:ICM and market research firm
National Research Group.
Bates chairman Michael Bungey - who blocked Franken’s bid to mount an
MBO from Cordiant two years ago - is to be group CEO. Revenues for the
group - which is likely to be renamed - were pounds 375 million for
1996. There are no figures released for Rowland.
Franken emphasised that Rowland would operate independently of the Bates
ad agency. Commenting on speculation that his own position might be
under threat, he said: ’Obviously I’ve got a new boss ... but there is
nothing envisaged in terms of changes to the management structure’.
Franken also denied that there would be any radical restructuring of the