NEWS: Radio Taxis appoints B-M in a bid to get fast lane to the City

Radio Taxis, the London cab firm, has steered its pounds 50,000 fee PR contract towards Burson-Marsteller after a month-long selection process.

Radio Taxis, the London cab firm, has steered its pounds 50,000 fee PR

contract towards Burson-Marsteller after a month-long selection process.



The company held initial talks with Lynne Franks, Shandwick

Communications, The Public Relations Business, Propeller Marketing

Communications and Jackie Cooper PR.



The shortlist saw B-M, Lynne Franks and Shandwick vying to run the

campaign - a high profile drive designed to woo city custom.



Agency account leader Annabel James was tight-lipped about the the media

relations programme due to fierce competition from Radio Taxis rival

Computer Cabs.



However James said the programme will involve ‘maximising’ use of Radio

Taxi’s computer customer database.



B-M will also orchestrate eye-catching publicity stunts similar to last

year’s initiative by Radio Taxis which commissioned the Royal College of

Art to paint a cab.



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