In-house performs best on training
In-house PR departments are out-shining consultancies on training,
according to an IPR survey. It found 60 per cent of in-house groups have
fixed training budgets compared with a third of consultancies. Over 40
per cent of in-house departments annually dedicate three to five days to
training against 30 per cent of consultancies.
Lyons to return to Burson-Marsteller
Steve Lyons, Asia Pacific chairman of Ogilvy and Mather PR is rejoining
Burson-Marsteller as vice chairman of its Asia Pacific business. Before
joining O&M seven years ago, Lyons held management positions for B-M in
Malaysia and Singapore and was creative director for the Asia Pacific
PR revenue rise for WPP Group
The WPP Group, parent company of Hill and Knowlton and Oglivy, Adams and
Rinehart, has announced a rise of almost eight per cent in PR revenue in
its quarterly results. The group’s overall revenue rose by over 13 per
cent to pounds 390.4 million.
Young to advise Gardner at British Gas
Michael Young, former corporate affairs director at Consolidated
Goldfields, has been hired as public relations adviser to Roy Gardner,
financial director for British Gas and the man responsible for its
trading arm. Young, now an independent consultant, declined to say what
his brief is but said there was no duplication with that of BG’s
recently-hired PR firm Shandwick.
Sport sponsors fear saturated summer
This year sees the biggest and busiest ‘summer of sport’ ever, according
to a report by Lynne Franks PR, which tells clients how to make the most
of ‘last minute reactive opportunities’. The high number of sponsors
involved in this summer’s events has, however, sparked concern among
some sponsorship professionals that the market will become ‘saturated’.
Adair Turner to deliver Hutber Lecture
Adair Turner, director general of the CBI, delivers this year’s Hutber
Lecture entitled ‘Globalisation and the Tiger Economies: Lessons and
Delusions’ at Bart’s Hospital, London EC1 on 30 April at 6pm. The
lecture is organised by the IPR City and Financial Group. Call Nina
Roostan on 0171 253 2252.
Black beefs up PR at Somerfield
Supermarket chain Somerfield has appointed former freelance newspaper
and TV journalist Ian Black as press and publications manager. Black,
who reports to PR controller Jill Rawlins, will build relations with the
national and local media and deal with day-to-day press enquiries.
McCann-Erickson PR lifts off with Airbus
British Aerospace’s Airbus division has hired McCann-Erickson Public
Relations, which has just changed its name from McCann PR. The brief, to
be handled by the agency’s Bristol office, will include writing the
division’s monthly magazine Airbus News and supporting internal PR
One 2 One signs up Larkspur
Larkspur Communications has been signed up by Mercury One 2 One to
support its sponsorship of the Football Association, Wembley Stadium and
the British Masters golf tournament. It won the business, in partnership
with sponsorship specialists IMG, after a two-way pitch.