NEWS: STOP PRESS

In-house performs best on training

In-house performs best on training



In-house PR departments are out-shining consultancies on training,

according to an IPR survey. It found 60 per cent of in-house groups have

fixed training budgets compared with a third of consultancies. Over 40

per cent of in-house departments annually dedicate three to five days to

training against 30 per cent of consultancies.



Lyons to return to Burson-Marsteller



Steve Lyons, Asia Pacific chairman of Ogilvy and Mather PR is rejoining

Burson-Marsteller as vice chairman of its Asia Pacific business. Before

joining O&M seven years ago, Lyons held management positions for B-M in

Malaysia and Singapore and was creative director for the Asia Pacific

region.



PR revenue rise for WPP Group



The WPP Group, parent company of Hill and Knowlton and Oglivy, Adams and

Rinehart, has announced a rise of almost eight per cent in PR revenue in

its quarterly results. The group’s overall revenue rose by over 13 per

cent to pounds 390.4 million.



Young to advise Gardner at British Gas



Michael Young, former corporate affairs director at Consolidated

Goldfields, has been hired as public relations adviser to Roy Gardner,

financial director for British Gas and the man responsible for its

trading arm. Young, now an independent consultant, declined to say what

his brief is but said there was no duplication with that of BG’s

recently-hired PR firm Shandwick.



Sport sponsors fear saturated summer



This year sees the biggest and busiest ‘summer of sport’ ever, according

to a report by Lynne Franks PR, which tells clients how to make the most

of ‘last minute reactive opportunities’. The high number of sponsors

involved in this summer’s events has, however, sparked concern among

some sponsorship professionals that the market will become ‘saturated’.



Analysis p7.



Adair Turner to deliver Hutber Lecture



Adair Turner, director general of the CBI, delivers this year’s Hutber

Lecture entitled ‘Globalisation and the Tiger Economies: Lessons and

Delusions’ at Bart’s Hospital, London EC1 on 30 April at 6pm. The

lecture is organised by the IPR City and Financial Group. Call Nina

Roostan on 0171 253 2252.



Black beefs up PR at Somerfield



Supermarket chain Somerfield has appointed former freelance newspaper

and TV journalist Ian Black as press and publications manager. Black,

who reports to PR controller Jill Rawlins, will build relations with the

national and local media and deal with day-to-day press enquiries.



McCann-Erickson PR lifts off with Airbus



British Aerospace’s Airbus division has hired McCann-Erickson Public

Relations, which has just changed its name from McCann PR. The brief, to

be handled by the agency’s Bristol office, will include writing the

division’s monthly magazine Airbus News and supporting internal PR

initiatives.



One 2 One signs up Larkspur



Larkspur Communications has been signed up by Mercury One 2 One to

support its sponsorship of the Football Association, Wembley Stadium and

the British Masters golf tournament. It won the business, in partnership

with sponsorship specialists IMG, after a two-way pitch.



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