Danny Rogers: Satisfied PR staff need more than money

Last weekend's Best Small Companies to Work For report saw an extremely strong showing from PR consultancies, with Shine, Bite and Lexis making the top ten.

Danny Rogers
Danny Rogers

Brands2Life, Blue Rubicon, Red Consultancy and Text 100 also appeared in the top 50 or so, and this was from nearly 600 small companies that entered the Sunday Times-backed survey.

Not only did the three highest-ranking PR agencies climb the table impressively, but they put to shame rival agencies in the marcoms sector (the highest-ranking advertising agency, Elvis, came 26th).

These consultancies scored high employee satisfaction rates despite The Sunday Times reporting an overall fall in such sentiment during the recession. And the three leading PR agencies are not thought to have enjoyed a stellar 12 months in terms of revenue growth (these figures will become clearer when the PRWeek UK Consultancies 2010 report is compiled in April).

One therefore presumes that all seven PR agencies listed in the report have learned the lessons of previous economic cycles. The PR industry tended to lay off staff in troubled times, and then hire talent again in the boom times, at the price of spiralling salaries and exorbitant headhunter fees.

At a deeper level, there is clearly a growing recognition among employers that a talented staff is the prime asset of such businesses.

From the employees' point of view, one senses a shift in attitudes. Where once money and promotion were the key motivators, self-fulfilment and personal development have become at least as important.

A number of surveys, including PRWeek's own Best Places to Work report last year, have shown that 'soft' rewards such as duvet days, charity initiatives and self-development courses, have grown in attraction.

Such initiatives can no longer be window-dressing. Shine - which ranked sixth in the table - shares one-quarter of its profits among staff, Blue Rubicon offers 148 hours of training each year, and all of Red's 128 staff devoted time to homelessness charity Centrepoint last year.

Indeed, we could be seeing the early signs of a workplace revolution, with PR consultancies at the helm.

BSME Editor of the Year 2008

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.