International Federation for Animal Health picks Grayling for global study

The International Federation for Animal Health (IFAH), a non-profit organisation that represents manufacturers of veterinary medicines, has selected to Grayling to handle a new global comms project.

Grayling recruited: IFAH
Grayling recruited: IFAH

Grayling has been tasked with understanding the perspectives of IFAH's stakeholders and the general public, on animal health and the industry around it.

The project covers Europe, North and South America, and Japan. The findings of the study will be presented in the spring and will be used to help form ongoing global comms planning at the Federation.

‘We realise that the role our industry plays in society as a whole is not always obvious,' said IFAH comms director Kim Hardie. ‘This is why this work is important to IFAH - to see where we need to focus our future communications so we can improve society's understanding of the need for safeguarding animal health.'

Grayling secured the business following a four-way pitch.

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