Havas Sports and Entertainment UK – a joint venture between Havas Sports, Cake and Havas Entertainment - is launching a samples and promotions division.
The new division follows the creation of Havas Sports and Entertainment in 2009.
The division will offer its client expertise in field marketing, in-store activation, shopping centre tours, city centre activity and media firsts and stunts.
Havas Sports and Entertainment head of sampling and promotions Jamie Hough will lead the team, alongside Cake head of live events Will McHugh.
Havas Sport and Entertainment CEO Keith Impey said: ‘Clients have been asking us to develop our sampling and promotions offering for some time.’