Morrisons brings in M&C Saatchi to promote England 2018 bid partnership

Supermarket chain Morrisons has called in M&C Saatchi Sport Entertainment to promote its partnership of England's bid to host the 2018 FIFA World Cup.

'Backing the Bid' campaign: Morrisons
'Backing the Bid' campaign: Morrisons

Morrisons is promoting its support of the bid by rolling out a nationwide in-store campaign, called ‘Back the Bid'.

The supermarket chain is hoping to collect more than two million customer signatures, which will help demonstrate the strength of public enthusiasm for England to host the football tournament.

The signatures will also be used to help persuade FIFA, which will decide the destination in December.

M&C Saatchi was awarded the account without a competitive pitch. Morrisons continues to use Lexis PR to handle its consumer PR support.

More than ten million customers visit Morrisons stores across the country every week and the supermarket will be urging every one in England to show their support by signing up in-store from 8 March.

 

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