Devonshire-based Bray Leino PR forms beauty, health and wellbeing practice

Bray Leino PR is launching a beauty, health and wellbeing practice group to be headed up by new hire, associate director Verity Cash.

Bray Leino MD: Roberta Fuke
Bray Leino MD: Roberta Fuke

The team at the newly formed B @ Bray Leino will be focusing on beauty, consumer health and wellbeing clients.

Bray Leino MD Roberta Fuke said: ‘Beauty and wellbeing is a growth area for Bray Leino specifically and for PR in general, and one that requires significantly more than an ability to achieve product placement.

‘Motivating word of mouth, inspiring consumer and influencer engagement, supporting sampling and building loyalty are all key and play very much to our strengths.’

Cash formerly worked at Ketchum within the beauty practice group.

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