B-M hires Brain for consumer PR

Burson-Marsteller has appointed David Brain to the new post of UK MD of the consultancy’s consumer marketing practice as it attempts to attract new consumer business and improve service to existing clients.

Burson-Marsteller has appointed David Brain to the new post of UK

MD of the consultancy’s consumer marketing practice as it attempts to

attract new consumer business and improve service to existing

clients.



Brain, who joined last week from WPP-owned Asian communications group

Batey, will work closely with Eric Gerritsen, B-M’s European practice

chairman for consumer marketing and Paul Gillians, global client leader

for Unilever - B-M’s biggest consumer PR client. Brain will oversee a

30-strong team and will develop new business.



He said: ’We have huge opportunities with Unilever as there are so many

brands in so many sectors, many of which we’re not involved in yet.



B-M’s reputation has always been more on the corporate side. I’m hoping

our consumer practice can be thought of in the same way as some of our

colleague agencies like Cohn and Wolfe, Paragon and Lexis.’



Brain worked for Batey for two years as group strategic planning

director.



He was previously managing director of Singapore-based PR agency Baldwin

Boyle Shand for two years and corporate affairs director for Visa

International in South-East Asia and Australia for two years.



From 1986 to 1992, Brain worked at Paragon Communications, moving up to

board director level and at different times heading the corporate and

the consumer divisions.



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