Burson-Marsteller has appointed David Brain to the new post of UK
MD of the consultancy’s consumer marketing practice as it attempts to
attract new consumer business and improve service to existing
Brain, who joined last week from WPP-owned Asian communications group
Batey, will work closely with Eric Gerritsen, B-M’s European practice
chairman for consumer marketing and Paul Gillians, global client leader
for Unilever - B-M’s biggest consumer PR client. Brain will oversee a
30-strong team and will develop new business.
He said: ’We have huge opportunities with Unilever as there are so many
brands in so many sectors, many of which we’re not involved in yet.
B-M’s reputation has always been more on the corporate side. I’m hoping
our consumer practice can be thought of in the same way as some of our
colleague agencies like Cohn and Wolfe, Paragon and Lexis.’
Brain worked for Batey for two years as group strategic planning
He was previously managing director of Singapore-based PR agency Baldwin
Boyle Shand for two years and corporate affairs director for Visa
International in South-East Asia and Australia for two years.
From 1986 to 1992, Brain worked at Paragon Communications, moving up to
board director level and at different times heading the corporate and
the consumer divisions.