However, the staged appearance and stilted tone did him no favours. The format didn't allow for questions, leaving many of the details of his 'transgressions' a mystery. The media - driven by public interest - will continue to pursue Woods and his family for answers. Much like his statement, it appears that these answers will come on Woods' terms.
I would also question the wisdom of making the statement during an event sponsored by Accenture, which was the first to drop him after the revelations. The sooner Woods returns to the course - and lets his golf do the talking instead - the better.
Jonathan Neill, PR director, Generate Sponsorship.