Technology: The Week in Technology

Biossence calls in Brands2Life for UK campaign.

Biossence, the renewable power specialist, has brought in Brands2Life to work on a campaign to raise its UK profile. The agency will also be responsible for promoting Biossence's 'energy-from-waste' solution, a process of converting household and commercial waste into green energy.

Twitter, the social networking website, has named Sean Garrett as its first vice-president of communications. He joins from comms start-up 463 Communications, which he established five years ago. Garrett brings 20 years of PR experience to the site. He will head a three-strong comms team that includes an ex-CNN correspondent and Yahoo executive, according to reports.

NetBenefit, the virtual server and online business hosting provider, has called in Furlong PR to implement an online PR and social media strategy, after a three-way pitch. The agency will also undertake traditional media work. Furlong PR also counts the Federation of European Screenprinters and marketing agency Freedman International on its roster.

Phoenix Trading, the independent greetings card publishing house, has awarded Firefly a brief to build the brand's profile with a social media strategy. The campaign will use a Twitter initiative to create dialogue between the 9,000 traders in the network.

Nero, the creator of liquid media technology, has called in Wildfire PR to manage its UK PR account following a competitive three-way pitch. The agency has been briefed to reposition the company as a technology innovator, rather than a provider of backup and burning software. Wildfire PR campaigns director Sarah-Anne Bray will lead the account.

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