The Red Consultancy appointed by Avis and Budget for six-figure brief

The Red Consultancy has won a six-figure account to run the combined Avis and Budget UK PR business.

Red Consultancy recruited: Avis
Red Consultancy recruited: Avis

Red won the brief alongside digital arm Shiny Red after a four-way pitch.
 
The pitch was called as a result of Avis and Budget amalgamating their marketing functions. 

Red will now oversee and manage communications activity, strategy and press offices for both brands in consumer, corporate and digital sectors. Red will have distinct Avis and Budget teams.
 
Work will target UK holidaymakers both overseas and at home. In the corporate market, SMEs will be a key target as well as the UK fleet sector.
 
Red account directors Lisa Sabin and Ryan Larnach will report to Darren Peacock on consumer and corporate campaigns respectively. 
 
Work starts in March.

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