Friday Drop: Bad week for IOC director of communications Mark Adams

'On the skids'. This is the kind of tired pun being 'crafted' by Fleet Street, as the Winter Olympics in Vancouver shuffles through its first week.

Adams: not happy with the press pack. Picture: Rex
Adams: not happy with the press pack. Picture: Rex

One of the most useful commodities at winter games - snow - has not turned up. Moguls on slush? No thanks. Still, nothing that can be done about that, but it seems the noble bus could be the games' Achilles heel. Break downs a-plenty, bus drivers from Idaho that get lost, the Olympic cauldron hidden away behind wire fencing - much to the Mayor's ire - and ticket cancellations at short notice. The UK press has Vancouver in the cross hairs.

‘The worst games ever?' opined the Guardian's Lawrence Donegan. Hold on to your wind cheater because the IOC's Director of Communications Mark Adams pulled what Donegan called ‘the first trick learned in PR school'. Shoot the messenger with an ice cannon. ‘You wonder what city they're reporting from', said Adams, presumably aimed at the Vancouver-based Donegan.  Even Lord Coe has stepped in to dole out a dose of his own brand of diplomacy. ‘Streets are busy and there's a lot going on' purred his Lordship. Too right. Eager for panto villain status, The Mail's Neil Wilson waded in claiming that it was the fault of the Canadian press, with London-based Canadian correspondents recycling the negative press that Fleet Street got from Canada. Confused? Snow joke.

Lessons

Blaming the media never serves you well

Talk about what is going well and use third parties to reinforce this message

 

Good Week for Ben & Jerry's founders Ben Cohen and Jerry Greenfield

Jamaican Me Crazy, Chunky Monkey and Cookie Dough. Welcome to the world of the Wright Brothers of ice cream, Ben Cohen and Jerry Greenfield, Ben & Jerry to you and I. If you've ever broken up with a loved one then you're sure to have sampled a tub of their product with a weepy movie for company. This week these so-called hippy capitalists have been touring lil'old Europe trumpeting the fact that their products are to be 100 percent fair trade. So there are no fish in Phish Food? Correct. The whistle stop tour took them to Radio 4 where Nick Cosgrove wasn't accepting any Half Bake from B&J, pressing them on why it took so long to go fully fair trade. Their response to him and the amiable Simon Jack over on Breakfast melted away any hostility.

Ben & Jerry's was bought for over $300million by Unilever ten years ago. Falling short of criticising the corporate parent, B&J were open and honest. ‘We're happy they have seen the light', said Ben. Jerry chocolate chipped in with his view on executive pay over on Today, outlining their old company's pay scheme. ‘Those that got paid the least, did the best job.' Handling both interviews with skill, a smidge of wit and coupled with their slightly zany outlook on life allowed them to take gentle potshots at Unilever but left nobody with a scoop. The B&J legacy lives on.

Lessons

Staying true to your ideals will shine through in the end

Presenting a human, ‘real' face to a company can soften perceptions

 

 

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