Limelight PR targets travel and lifestyle sector with launch of specialist division

B2B PR shop Limelight PR is branching out into the travel and lifestyle sector with the launch of a new division.

Newly appointed: Manty Atherton
Newly appointed: Manty Atherton

The agency, which traditionally works with advertising and marketing agencies including Saatchi & Saatchi, has hired former McCluskey International account director Manty Atherton to head up the new division.

Launch clients already confirmed include Just You, the tour operator for singles holidays, worldwide luxury holiday specialist Kenwood Travel and bespoke tailoring company King & Allen.

Limelight founder and managing director Susanna Simpson said: ‘The new division is an exciting yet natural development for Limelight, having worked extensively within the travel and tourism sector on behalf of our existing clients over the past few years.'

Last week, PRWeek reported that Simpson was launching an independent office in Dubai to drive business in the Middle East.

 

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