PR WEEK: Diary; Keeping abreast of the sensitivity of readers

Every picture tells a story but certain pictures give too much away. Readers of last week’s Diary page may remember the shot of a less than well-clad model, promoting specialist insurance broker GRIP. Money Marketing also covered the stunt using an identical print - except, that is, that the woman’s, erm, upper body, was somehow miraculously obscured by the same (small) placard that covered her nether regions.

Every picture tells a story but certain pictures give too much away.

Readers of last week’s Diary page may remember the shot of a less than

well-clad model, promoting specialist insurance broker GRIP. Money

Marketing also covered the stunt using an identical print - except, that

is, that the woman’s, erm, upper body, was somehow miraculously obscured

by the same (small) placard that covered her nether regions.



Patrick Collinson, Money Marketing editor, explains the more modest

‘outfit’ stemmed from the miracles of modern technology - and the tender

sensibilities of his readers.



‘We’ve got a broad range of readers,’ he explains. ‘Certain financial

advisers are as dodgy as some second-hand dealers, while at the other

end of the spectrum there’s the Association of Christian Independent

Financial Advisers.



‘We discussed it round the office and decided we just weren’t ready for

breasts.’



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