Think carefully before dishing out those company-branded PR freebies to
journalists - you may have a mini gold-mine on your hands.
NatWest UK head of PR, Paul Lockstone, was surprised to get a call from
the indispensible Phone Card Collector, which wanted to get hold of the
bank’s personalised BT cards.
Lockstone suspected a prank, but was assured by the excited caller that
he was in possession of valuable items.
Apparently the bank’s black plastic number is one of the first cards to
feature a newfangled chip mechanism instead of the old metallic strip.
The caller was, in Lockstone’s words, ‘salivating’ when told that only
1,000 cards had been produced.
BT’s phonecard media relations manager, Les King, assures me that this
is the ‘modern version of stamp collecting’ and that rare cards can be
worth around pounds 3,000, with a recent Taiwanese card fetching a
whopping pounds 28,000.
Well, I’ve got two going spare, and a holiday to pay for, and if there
are any interested bidders... (Sorry Paul but these are hard times).