Flack

1. Jedward, The X Factor twins best known for, er, not having the X Factor, have filmed a video with The Remarkable Group's broadcast division Reko to raise money for survivors of the Haiti earthquake.

It is being shown at a fundraiser at the end of the month. Reko's head Nic Yeeles said directing the video was 'one of the funniest jobs I've filmed'.

2. Who forgot it was Shrove Tuesday this week? Not Fleishman-Hillard. The agency created a 'pancake man' for client Lyle's Golden Syrup and sent him on tour across the UK. High-level PR strategy at its best.

3. The PR team at Banbury-based WRAP (Waste & Resources Action Programme) became so inspired by their national electricals recycling campaign that they launched their very own staff gadget 'amnesty'.

Among the 120 items generated were 27 outdated DVD, video and CD players, nine steamed-out irons, three broken electric toothbrushes and an unloved chocolate fountain.

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