Ministry of Defence in PR offensive to explain Operation Moshtarak in Afghanistan

The Ministry of Defence's head of news has told PRWeek how his department ramped up its PR activity ahead of last weekend's launch of Operation Moshtarak.

Warning: Operation Moshtarak
Warning: Operation Moshtarak

James Shelley said the MoD was determined to warn the Afghan civilian population of the military action ahead.

He added that military commanders decided a key part of the plan would be to flag up aspects of the operation in advance, as this would also warn the Taliban and give them the chance to surrender.

Communications teams from the MoD, British Foreign & Commonwealth Office, Department for International Development and Number 10 were involved in putting together a communications plan.

The MoD has embedded five UK national journalists with various military units, in addition to existing media present in Afghanistan.

In the weeks running up to the operation, the MoD briefed the media about the upcoming offensive without going into specific operational detail.

This formed part of a cross-government plan, drawn up by the Afghan communications team, to prepare the media and the public for the operation.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.