BERLIN: Shandwick opens up in Berlin
Shandwick has opened a Berlin office in preparation for the relocation
of Germany’s parliament to the city in 1999. The new office will be
managed by Ute Strophal, former group head of Shandwick’s Bonn agency.
Last year Shandwick’s Bonn and Hamburg offices reported a fee income of
around pounds 300,000.
DUSSELDORF: K&K to build insurance image
General Verband der Deutsche Versicherungs Wirtschaft, the trade body
for Germany’s insurance companies, has appointed Kohtes & Klewes to run
an image campaign. K&K came out on top after a four-way pitch against
Reporter, Leipziger & Partner and Swiss firm St Gallen Consulting. The
budget for the campaign has yet to be finalised but may be as large as
DM 500,000 (pounds 220,000). ‘The campaign is in part a response to the
deregulation of the German insurance market which has opened the way to
more competition from overseas groups,’ said K&K international director
PARIS: Barnard takes the chair at F-H
Frank Barnard has been named non-executive chairman of Fleishman-Hillard
Europe. Barnard, 58, has been working with Fleishman-Hillman on a
consulting basis since 1990. Francois Giannesini, managing director of
F-H Europe, said the appointment ‘recognises the important role Frank
has played in helping build our strong full-service capability across
the European market’.
PARIS: New chief for Text 100 in France
Hi-tech specialist Text 100 has appointed Patrick Frison-Roche as
general manager of its French office. Frison-Roche was previously
account director at Edelman PR, managing a range of pan-European
accounts including United Parcels Service and the Irish airline Ryanair.
He replaces Sylvie Bommart who left in July last year to start a family.
GENEVA: New sponsorship convention
The UK-based company International Sponsorship Convention (ISC) is
launching the first international forum for the industry in Geneva. The
convention, which is set to become an annual event, will run from 10-12
October and is aimed at everyone in sponsorship from PR and advertising
firms to heads of sponsorship. Topics to be discussed include the
setting up of an international code of conduct for the sponsorship
FRANKFURT: Antique awareness drive
Trimedia is to put the case for buying from reputable antique shops
after winning an awareness generating campaign for the German Federation
of Antique and Art Retailers, worth DM250,000 (pounds 108,000) in fees.
‘They want to reach the very elite, high income people,’ said Trimedia
Germany chief executive Bodo Bimboese. Trimedia beat four other agencies
to the business, including Leipziger and Partner. Its brief is to
underline that Federation members sell only original antiques or works
of art and that consumers may return their purchases if they are
dissatisfied with them.
edited by John-Pierre Joyce