NEWS: PR EUROPE

BERLIN: Shandwick opens up in Berlin

BERLIN: Shandwick opens up in Berlin



Shandwick has opened a Berlin office in preparation for the relocation

of Germany’s parliament to the city in 1999. The new office will be

managed by Ute Strophal, former group head of Shandwick’s Bonn agency.

Last year Shandwick’s Bonn and Hamburg offices reported a fee income of

around pounds 300,000.



DUSSELDORF: K&K to build insurance image



General Verband der Deutsche Versicherungs Wirtschaft, the trade body

for Germany’s insurance companies, has appointed Kohtes & Klewes to run

an image campaign. K&K came out on top after a four-way pitch against

Reporter, Leipziger & Partner and Swiss firm St Gallen Consulting. The

budget for the campaign has yet to be finalised but may be as large as

DM 500,000 (pounds 220,000). ‘The campaign is in part a response to the

deregulation of the German insurance market which has opened the way to

more competition from overseas groups,’ said K&K international director

Jasmin Bird.



PARIS: Barnard takes the chair at F-H



Frank Barnard has been named non-executive chairman of Fleishman-Hillard

Europe. Barnard, 58, has been working with Fleishman-Hillman on a

consulting basis since 1990. Francois Giannesini, managing director of

F-H Europe, said the appointment ‘recognises the important role Frank

has played in helping build our strong full-service capability across

the European market’.



PARIS: New chief for Text 100 in France



Hi-tech specialist Text 100 has appointed Patrick Frison-Roche as

general manager of its French office. Frison-Roche was previously

account director at Edelman PR, managing a range of pan-European

accounts including United Parcels Service and the Irish airline Ryanair.

He replaces Sylvie Bommart who left in July last year to start a family.



GENEVA: New sponsorship convention



The UK-based company International Sponsorship Convention (ISC) is

launching the first international forum for the industry in Geneva. The

convention, which is set to become an annual event, will run from 10-12

October and is aimed at everyone in sponsorship from PR and advertising

firms to heads of sponsorship. Topics to be discussed include the

setting up of an international code of conduct for the sponsorship

industry.



FRANKFURT: Antique awareness drive



Trimedia is to put the case for buying from reputable antique shops

after winning an awareness generating campaign for the German Federation

of Antique and Art Retailers, worth DM250,000 (pounds 108,000) in fees.

‘They want to reach the very elite, high income people,’ said Trimedia

Germany chief executive Bodo Bimboese. Trimedia beat four other agencies

to the business, including Leipziger and Partner. Its brief is to

underline that Federation members sell only original antiques or works

of art and that consumers may return their purchases if they are

dissatisfied with them.



edited by John-Pierre Joyce



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