NEWS: PR EUROPE

BERLIN: Shandwick opens up in Berlin

BERLIN: Shandwick opens up in Berlin



Shandwick has opened a Berlin office in preparation for the relocation

of Germany’s parliament to the city in 1999. The new office will be

managed by Ute Strophal, former group head of Shandwick’s Bonn agency.

Last year Shandwick’s Bonn and Hamburg offices reported a fee income of

around pounds 300,000.



DUSSELDORF: K&K to build insurance image



General Verband der Deutsche Versicherungs Wirtschaft, the trade body

for Germany’s insurance companies, has appointed Kohtes & Klewes to run

an image campaign. K&K came out on top after a four-way pitch against

Reporter, Leipziger & Partner and Swiss firm St Gallen Consulting. The

budget for the campaign has yet to be finalised but may be as large as

DM 500,000 (pounds 220,000). ‘The campaign is in part a response to the

deregulation of the German insurance market which has opened the way to

more competition from overseas groups,’ said K&K international director

Jasmin Bird.



PARIS: Barnard takes the chair at F-H



Frank Barnard has been named non-executive chairman of Fleishman-Hillard

Europe. Barnard, 58, has been working with Fleishman-Hillman on a

consulting basis since 1990. Francois Giannesini, managing director of

F-H Europe, said the appointment ‘recognises the important role Frank

has played in helping build our strong full-service capability across

the European market’.



PARIS: New chief for Text 100 in France



Hi-tech specialist Text 100 has appointed Patrick Frison-Roche as

general manager of its French office. Frison-Roche was previously

account director at Edelman PR, managing a range of pan-European

accounts including United Parcels Service and the Irish airline Ryanair.

He replaces Sylvie Bommart who left in July last year to start a family.



GENEVA: New sponsorship convention



The UK-based company International Sponsorship Convention (ISC) is

launching the first international forum for the industry in Geneva. The

convention, which is set to become an annual event, will run from 10-12

October and is aimed at everyone in sponsorship from PR and advertising

firms to heads of sponsorship. Topics to be discussed include the

setting up of an international code of conduct for the sponsorship

industry.



FRANKFURT: Antique awareness drive



Trimedia is to put the case for buying from reputable antique shops

after winning an awareness generating campaign for the German Federation

of Antique and Art Retailers, worth DM250,000 (pounds 108,000) in fees.

‘They want to reach the very elite, high income people,’ said Trimedia

Germany chief executive Bodo Bimboese. Trimedia beat four other agencies

to the business, including Leipziger and Partner. Its brief is to

underline that Federation members sell only original antiques or works

of art and that consumers may return their purchases if they are

dissatisfied with them.



edited by John-Pierre Joyce



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.