NEWS: 3Com chooses Weber to win Euro supremacy

Hill and Knowlton has lost the estimated pounds 500,000-fee European PR contract for the global networking company 3Com to The Weber Group Europe.

Hill and Knowlton has lost the estimated pounds 500,000-fee European PR

contract for the global networking company 3Com to The Weber Group

Europe.



Weber pitched two weeks ago against H&K, 3Com’s European corporate PR

agency of three years and Arrow PR (PR Week, 9 August).



The European subsidiary of the US-based Weber Group, which won a

contract to handle 3Com’s US product PR in March, is still finalising

details of the campaign.



However, like H&K, the agency will work with 3Com’s European marketing

team in Watford, handling its media relations and industry initiatives.

H&K will continue to manage 3Com’s UK corporate and business PR.



Founded in 1979, 3Com now offers a range of global data networking

solutions networks to 32 million people, via 71 offices in 30 countries.



‘As the fastest growing sector of the IT industry and the leading

networking supplier in Europe, 3Com felt the need for a comprehensive

review of its communications strategy,’ said 3Com European PR manager

Heather Miller.



Weber Group Europe MD Greg Levendusky said the agency was still

discussing tactics, including a ‘community initative’, but its overall

task is to ‘extend 3Com’s leadership position’ in Europe.



Tony Burgess-Webb executive vice-president of H&K International said

3Com had ‘gone for a technically oriented, rather than the corporate

branding solution’.



According to PR Week’s Top 150 tables, hi-tech specialist Weber was the

fastest growing agency last year, recording a hike in fee income of 112

per cent.



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