Associated Electronic Publishing, the new media division of Associated
Newspapers, is hunting for a PR agency to launch a series of new
At least five agencies are thought to be in the running for the
business. Among them are: Cameron Choat & Partners, the Quentin Bell
Organisation, Shandwick Communications and Traffic Interactive, the AMV-
owned new media specialist which may work with sister agency Freud
The business is believed to be worth pounds 50,000 to pounds 70,000
in fees to the successful consultancy.
AEP’s American managing director Paul Zwillenberg, who joined the
operation earlier this year, will oversee the appointment.
AEP’s biggest project to date is its five-day electronic archive of the
Evening Standard’s business section, Business Day Interactive, which was
launched in April and is updated four times a day - like the Evening
The publishing group is known to want to build its presence on the
Internet and may be planning to launch several Websites through AEP.
New Yorker Zwillenberg has a strong new media track record. In 1989 he
co-founded IdealDial Information Services which developed interactive
services for clients such as USA Today.
Zwillenberg confirmed he was in talks with PR agencies but denied this
amounted to a formal pitch process. ‘I’m new to this country and I’m
trying to get a feel of the kind of resources available to me in the
UK,’ he said.