NEWS: Agency sought for Associated’s new media arm

Associated Electronic Publishing, the new media division of Associated Newspapers, is hunting for a PR agency to launch a series of new services.

Associated Electronic Publishing, the new media division of Associated

Newspapers, is hunting for a PR agency to launch a series of new

services.



At least five agencies are thought to be in the running for the

business. Among them are: Cameron Choat & Partners, the Quentin Bell

Organisation, Shandwick Communications and Traffic Interactive, the AMV-

owned new media specialist which may work with sister agency Freud

Communications.



The business is believed to be worth pounds 50,000 to pounds 70,000

in fees to the successful consultancy.



AEP’s American managing director Paul Zwillenberg, who joined the

operation earlier this year, will oversee the appointment.



AEP’s biggest project to date is its five-day electronic archive of the

Evening Standard’s business section, Business Day Interactive, which was

launched in April and is updated four times a day - like the Evening

Standard itself.



The publishing group is known to want to build its presence on the

Internet and may be planning to launch several Websites through AEP.



New Yorker Zwillenberg has a strong new media track record. In 1989 he

co-founded IdealDial Information Services which developed interactive

services for clients such as USA Today.



Zwillenberg confirmed he was in talks with PR agencies but denied this

amounted to a formal pitch process. ‘I’m new to this country and I’m

trying to get a feel of the kind of resources available to me in the

UK,’ he said.



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