NEWS: Fledgling media group Liberty plans UK PR drive

Liberty Publishing, the start-up media group headed by Harrods-owner Mohammed Al Fayed, is investing in a consumer, financial, corporate and political PR drive to help it crack the UK market.

Liberty Publishing, the start-up media group headed by Harrods-owner

Mohammed Al Fayed, is investing in a consumer, financial, corporate and

political PR drive to help it crack the UK market.



It has hired The Communication Group which is using ten of its 50 staff

to execute the campaign, believed to be worth around pounds 100,000 in

fees.



The PR company’s consumer team is working on the re-launch of Liberty’s

title Punch magazine, scheduled for 6 September.



The Communication Group is also managing the revamp of Liberty’s radio

station acquisition Viva 963.



On the public affairs side, TCG is advising Liberty on its application

for the new London FM licence and three East Kent licences.



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