NEWS: Payne hired by CCA for communications job

The Cable Communications Association has appointed Roy Payne as its first director of communications.

The Cable Communications Association has appointed Roy Payne as its

first director of communications.



Payne, currently chief press officer at the Department of National

Heritage, has been the Government’s chief spokesman on broadcasting

policy since 1992.



He joins the CCA at the end of next month when his main task will be to

raise the profile of the cable industry and the role it is playing in

telephony and multi-channel television.



‘The very fact that the CCA is appointing a director of communications

for the first time is an indication that it wants to enhance its

performance,’ said Payne.



Payne’s appointment is one of several changes at the CCA since the

departure of former head of press and PR Niall Hickey in March.



His role has now been split between Payne, handling corporate PR, and

communications manager Jane Arnold, who is handling consumer PR

reporting to the marketing director.



Payne added that one of the attractions of the job was that he would be

able to ‘take forward policy ideas into the real world’.



Payne will also be charged with developing closer links between the CCA

and Whitehall, Westminster, the EC and regulatory authorities, and with

courting industry analysts.



Payne has previously worked at the Department of Trade and Industry

where he managed consumer safety and overseas trade campaigns.



In the late 1980s he was a spokesperson on broadcasting policy at the

Home Office.



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