The Cable Communications Association has appointed Roy Payne as its
first director of communications.
Payne, currently chief press officer at the Department of National
Heritage, has been the Government’s chief spokesman on broadcasting
policy since 1992.
He joins the CCA at the end of next month when his main task will be to
raise the profile of the cable industry and the role it is playing in
telephony and multi-channel television.
‘The very fact that the CCA is appointing a director of communications
for the first time is an indication that it wants to enhance its
performance,’ said Payne.
Payne’s appointment is one of several changes at the CCA since the
departure of former head of press and PR Niall Hickey in March.
His role has now been split between Payne, handling corporate PR, and
communications manager Jane Arnold, who is handling consumer PR
reporting to the marketing director.
Payne added that one of the attractions of the job was that he would be
able to ‘take forward policy ideas into the real world’.
Payne will also be charged with developing closer links between the CCA
and Whitehall, Westminster, the EC and regulatory authorities, and with
courting industry analysts.
Payne has previously worked at the Department of Trade and Industry
where he managed consumer safety and overseas trade campaigns.
In the late 1980s he was a spokesperson on broadcasting policy at the