NEWS: Survey cracks the myth of PR and long lunches

The long lunch - as much a part of PR’s popular image as pearls and gin and tonic - is a myth, according to a new survey of lunching habits released this week.

The long lunch - as much a part of PR’s popular image as pearls and gin

and tonic - is a myth, according to a new survey of lunching habits

released this week.



The report, commissioned by Boots, found public relations and marketing

executives take less time for lunch than accountants, lawyers, local

government, bankers, manufacturing and retail employees.



Of the 1,505 workers questioned, 28 per cent said they took 30 minutes

or less, but this rose to 42 per cent among the PR industry.



Seventy nine per cent of people in PR eat lunch at their desks and 42

per cent skip the midday meal altogether.



Just three per cent of respondents working in the PR industry took over

an hour for lunch.



The survey’s findings received a mixed reaction from the industry.



Jackie Cooper Public Relations managing director Robert Phillips claimed

he takes an average four minutes to eat his sandwiches, although he said

that he does encourage his staff to take a break during the day.



‘I don’t believe it,’ was the reaction of Luther Pendragon director

Charles Stewart-Smith to the findings.



‘We’re into serious lunching,’ added the former ITN journalist. ‘Two to

three hours is common. I’m a big fan.’



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