NEWS: Square Mile lures rival FD director

Alistair Mackinnon-Musson, a director of financial PR firm Financial Dynamics, is leaving after ten years to join its smaller rival Square Mile Communications.

Alistair Mackinnon-Musson, a director of financial PR firm Financial

Dynamics, is leaving after ten years to join its smaller rival Square

Mile Communications.



Mackinnon-Musson, 33, joins the agency this week as one of three

shareholding directors of Square Mile Holdings along with joint managing

directors Tim Jackaman and Susan Ellis.



He declined to reveal how much money he is putting into the company but

described his shareholding as ‘substantial’.



One of the original shareholders of FD, Mackinnon-Musson is thought to

have made a substantial amount from the agency’s earn-out agreement with

the BDDP Group, which was concluded at the end of last year.



‘If I’m going to make a break, it is a natural time to make it,’ he told

PR Week. He added that the parting was very amicable.



All or most of Mackinnon-Musson’s clients at FD are expected to move

with him. Among his clients are Next, Sketchley, Monsoon and My Kinda

Town.



The appointment is a coup for Jackaman, who has been wooing Mackinnon

Musson for two years.



The agency - ranked 56 in PR Week’s Top 150 PR Consultancies 1996 has a

fee income of just over pounds 1.2 million.



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